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  • Market Intelligence Report

    Market Intelligence Report

    Market Analysis and Prospective Federal Positioning

Developing a
Federal Sales

Our Comprehensive Market Intelligence Report is based on a 2-month engagement where the executives and research teams at GSS will conduct a thorough market analysis of a client’s solution and it’s prospective federal positioning. During this time, the team will develop a federal sales playbook with the knowledge gained to help the client understand the processes of the Government and achieve success in an efficient manner.

We utilize our extensive knowledge of the federal landscape, and our rich network of valuable connections, as well as a deep understanding of our client’s services and solutions to create a Market Intelligence Report outlining the results of these findings, including interviews with up to dozens of federal decision makers, relevant intelligence, both published and internal opportunities, competitive landscape and qualified leads.

  • Extensive Two Month Research Project – Over the course of the 2-month Market Intelligence engagement the marketing and research teams at GSS will conduct a thorough market analysis, and develop a federal sales playbook with the knowledge gained.
  • Methodology – Our methods and sources include first-person interviews with government executives, members of the system integrator community, open source intelligence and perhaps most importantly, the GSS Internal Opportunity Database.
  • Market Intelligence Playbook – The Market Intelligence playbook will represent the culmination of the comprehensive research report, and is designed to arm our clients with the knowledge and information they need to be successful in the federal space.
  • Establishing Federal Positioning – The report will include relevant market intelligence, published and internal opportunities, qualified leads, and will provide a market strategy for our clients.
  • Optional Continuation – After the completion of the report, there is an optional Marketing & Research subscription service that provides effective marketing campaigns and provides updates on new opportunities tailored to the client’s offering as outlined in the Market Intelligence Report.

Frequently Asked Questions

Why the government vertical?

Size – The U.S. Federal Government is the largest technology custom in the world, with an IT budget for 2017 alone totaling over $100 billion, and seeing a consistently growing annual technology budget.

Stability & Growth – Our experience has shown a typical increase in repeat revenue upwards of 40% per year after entering the Federal space. Additionally, acceptance by one government agency increases the ability to reach other agencies.

Cost of Sales & Average Transaction Size – While transaction sizes can regularly be up to 10x the size of commercial transactions, the costs of sales was also less than 20% of the same commercial counterpart.

Why outsource your federal sales?

Sales Force Multiplier – Outsourcing provides a much larger coverage model with dozens of sales executives for much more complete coverage for less than the cost of one.

Representation by “A” Players – In addition to our depth of relationships across multiple agencies and Systems Integrators, all of GSS’ executives have closed substantial enterprise class deals. The ability to structure deals and close them quickly is one of our hallmarks.

Address Multiple Aspects of the Government Sales Process – Generally, most government groups won’t invest in all the necessary people to ensure success. At GSS, not only do we facilitate the sales process, we also provide marketing, research, and inside sales support, saving you hundreds of thousands of dollars.

Significant Cost Savings – While around 12 quota carrying personnel are recommended, many organizations attempt to start with one senior sales rep. Even when following this model, GSS represents a significant savings for organizations looking to enter the Federal market, which a much higher success rate.

What GSS is not:

Reseller or Fulfillment Shop – While GSS works well with these organizations, little to no demand creation is performed by resellers or fulfillment shops. GSS manages the entire sales cycle, including lead generation.

Systems Integrator – GSS works very closely with many SIs to provide the Government with a solution built around our client’s solutions. But, as a rule, SIs will not sell your product to the Government for you.

What GSS Is:

Summary – GSS is the largest and most experienced Government sales outsourcing organization, with nearly 15 years of experience helping technology companies like yours accelerate their sales and succeed in the Government space.

Advantages – GSS has the most experienced sales executives from the industry, all of which have the ability to secure more qualified meetings than anyone else. A fundamental tenet GSS has always obeyed is to provide genuine service to the government by providing information to the government, and thus they see us as a “trusted advisor”.

Performance – Our GSS Executives have generated over $600 million in revenue for our clients. Please contact us for specific examples, or see our Resources page.

Return Expectations:

When can I expect a closed deal – The Government is a very large place, and the pipeline for deals depends on our existing pipeline, contacts, and the current needs of the government, among other things. We have closed 7 figure deals in as little as 6 weeks, and had some multi-million dollars take as long as two years. It’s hard to assign a concrete number, but a generally accepted range is between 2 months to 2 years, with some concrete results or forecast in place by the 6 month mark.

How should I treat government deals  Think of government deals as something similar to large enterprise deals. They show much larger returns than your standard deal, but that also means that sometimes the deal takes longer to organize, and to close. But the size of the deal makes the investment of time and resources are well worth it due to the size of the deals.

Can I see a sample of closed deals – See our Resources section for a graph of sample deals, showing deal size in relation to the amount of time it took to close the deal. Click here to see our Sample Deals Graph

Get in Touch With Our Team to Get a Quote

Call or schedule a meeting with our team and see if we can help you achieve your goals.